For more information about other SCORE workshops and/or to get FREE One-On-One Business Counseling please visit our website at: www.scorenorwalk.org
SCORE is a nonprofit resource partner of the U.S. Small Business Administration. SCORE provides free confidential business counseling to new and existing small businesses as well as offers workshops and seminars.
If you have any questions please contact SCORE Fairfield County at 203-831-0065 or by email at: score.fairfieldcounty@gmail.com
A FREE Six Building Blocks of Growth for Your Small Business Workshop
Co-Sponsored by the Darien Library
Making Your Marketing More Effective
Tuesday, March 24, 2015
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
Darien Library
1441 Post Road, Darien, CT 06820
This workshop will unlock the keys to effective marketing. It will cover you to make your marketing spend move the needle for your business. You will learn how to:
- Find and attract profitable customers that are the best fit for your company
- Segment your customers into like groups to better help you serve them
- Determine how your customers make their buying decisions and how that affects your marketing
- Develop effective branding and marketing messaging
- Define your company's competitive advantages
Our Speaker: John Harmon
John is a SCORE volunteer. He is Managing Director of Adulant Consulting Services which advises small and medium size businesses on strategies for growth and operating excellence. John has held senior leadership and executive positions in sales, marketing, quality management, strategic planning and new business development at Eastman Kodak, The Gartner Group and Pitney Bowes.