Wednesday, May 13, 2015

Create More Than a Website, Build Your Total Online Presence

The pace of change of marketing online seems to be moving faster all the time. Studies show 92% of consumers and businesses in the market for products or services turn online first to source and engage local businesses.

So, if you’re not focused on creating a total web presence that gives you a distinct competitive advantage in the marketplace, your business won’t survive long in the marketing world as we know it today.  Online marketing isn’t really that complicated. In fact, the fundamentals of getting known, liked, and trusted using online tools are essentially the same online as they are in person .

This workshop will follow this 7 step approach:

1. Content Platform – Without a content platform to build from, a great deal of effort in other stages will be wasted.
2. Organic Search Engine Optimization – Help people find your site.
3. Email Marketing – An engaged email list, eager to hear from you, is the most valuable asset you can build.
4. Social Media Marketing – Understand how your customers are using social media.
5. Online Advertising – Pay per click advertising can be very effective when done right.
6. Mobile and Location – It’s time to add mobile integration to your list of priorities.
7. Analytics and Conversion – See what happens when visitors enter your site.

Everyone who attends the workshop can get a Marketing Review of their website and a checklist on the essential elements that every website should have.  In addition, everyone receives a copy of the “7 Essential Stages of a Total Online Presence” eBook as a reference to the material presented.

Rosie Taylor is a self-professed online marketing nerd and founder of Rosiemedia, a firm that helps organizations create a well-rounded online presence for steady growth. Rosie uses expressive ideas backed by technical know-how to create WordPress websites and inbound marketing strategies for organizations ready to expand.  Previously she worked at the City of Aventura as a Communications Specialist and helped them become one of the first cities to use social media in Miami Dade County, Florida.

Rosie holds a bachelor’s degree in Business & Information Systems and CIW Certification as a Webmaster.  She presents live workshops all over South Florida and is an active SCORE volunteer. In her spare time, she loves to write stories and break violin strings.