Passion Equity: Six Steps to Monetize Your Brand 

Join us at our CEO MeetUP Series, presented by 10,000 Small Businesses Alumni, and get expert advice from small business owners like you. Build a network of growing businesses to leverage partnerships and opportunities and learn more about the 10,000 Small Businesses program. These events are FREE, fun and informative.

Presented by:

Dr. Rachel Talton, CEO, Synergy Marketing Strategy & Research

Topic:

In this session, you will learn how to:

• Uncover your unique brand promise
• Identify your most profitable customers and how to attract them
• Learn the 6 dimensions of brand that can exponentially grow your profits, leverage your brand's position and increase your leadership skills

Presenter:

Dr. Talton left an executive role in 2002 after becoming a young widow, a challenge that compelled her to become an entrepreneur focused on exploring the emotional connection between consumer mindset and the bottom line. Her quest led her to Case Western Reserve University Weatherhead School of Management, where she received a Doctorate of Management in 2010, and now serves as Adjunct Professor of Marketing for the school.

Dr. Rachel has designed, managed and implemented hundreds of successful research studies and guided marketing and brand strategy processes for some of the world’s top brands. Dr. Talton, affectionately (and professionally) known as “Dr. Rachel,” has also been recognized by several organizations for her career achievements, including a finalist nod for the 2010 Northeast Ohio ATHENA® International Award. She has also received the 2010 NAWBO Top 10 Women Business Owners of Northeast Ohio Award, Crain’s Cleveland BusinessTop Forty under 40, and the 2007 “Most Influential Business Leaders in Northeast Ohio” of the Call & Post. Her company completed the Goldman Sachs 10,000 Small Businesses program at Cuyahoga Community College in 2013.

In addition to her many professional accolades, Dr. Rachel is widely respected for her philanthropic work and civic leadership. She has served on the board of directors for TeamNEO, CEOCG, the Cleveland Zoological Society – and currently serves on the Boards of Positively Cleveland, JumpStart, Inc. and Cuyahoga Community College Foundation.

Event Partner: Bad Girl Ventures

 

Register Now!