Tuesday June 9, 2015

Campaigns That Drive Action: Email Newsletters & Announcements 

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.

Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.

This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.  Attendees will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.  You’ll leave with real-world insights and knowledge that you can put to work immediately, to help your business succeed.

Rosie Taylor is a self-professed online marketing nerd and founder of Rosiemedia, a firm that helps organizations create a well-rounded online presence for steady growth. Rosie uses expressive ideas backed by technical know-how to create WordPress websites and inbound marketing strategies for organizations ready to expand.  Previously she worked at the City of Aventura as a Communications Specialist and helped them become one of the first cities to use social media in Miami Dade County, Florida.

Rosie holds a bachelor’s degree in Business & Information Systems and CIW Certification as a Webmaster.  She presents live workshops all over South Florida and is an active SCORE volunteer. In her spare time, she loves to write stories and break violin strings.