Live Webinar - Fundraising on a Shoestring hosted by Alice Ferris
So you have to raise money because you have not staff to raise the money and you have no staff because there isn't enough money. It is actually possible to break out of this cycle! In this session, designed for small shops, you will learn how to decide which of the many fundraising activities will work for your organization, get examples of activities that don't usually work in small shops and why, and strategies for how to get volunteers involved in fundraising even when they think they don't like fundraising.
We will touch on:
- The role of technology and what it can and can't do
- Mobilizing volunteers even if they think they don't want to fundraise
- Online giving and other social platforms - are they the magic bullet?
- Planned giving for normal people
- Why you should run screaming from events
Learning Objectives:
At the conclusion of this session, participants will:
- Understand how to evaluate proposed development strategies for efficiency and effectiveness based on their available human and capital resources.
- Identify opportunities to automate fundraising activities, either fully or partially, to better invest available time in high touch activities.
- Understand how to develop consistent processes so that volunteers and other people can support fundraising activities with little effort.
About the Presenters: Alice Ferris, ACFRE and James Anderson, CFRE
Alice L. Ferris, MBA, CFRE, ACFRE and James Anderson, CFRE are partners in GoalBusters, which specializes in outsourced development for small nonprofits;
integrated fundraising, marketing and strategic planning; and customized education and
training programs with clients in many sectors, including public and community
broadcasting, education, arts and culture, social service, healthcare, and
Native American causes.
Jim Anderson has more than 25 years of sales and sales training experience and
migrated into the nonprofit arena in 2005. Jim specializes in corporate sponsorships,
donor motivations and the psychology of giving, marketing and social media campaigns,
communications, media production and event hosting. In 2010, Jim was selected as the
Association of Fundraising Professionals Northern Arizona Fundraising Professional of
the Year and he is the 2013-2014 President of the AFP Northern Arizona chapter. He
received his Certified Fundraising Executive (CFRE) credential in 2013.
Alice Ferris has over twenty years of professional fundraising experience, and
specializes in strategic and development planning, board development, annual giving,
nonprofit operations and public broadcasting hosting. Alice has served on a multitude of
nonprofit boards over the last 15 years, including 8 years on the AFP International
Board. In addition, she is one of 102 in the world to earn the Advanced Certified
Fundraising Executive (ACFRE) credential and currently chairs the ACFRE
Credentialing Board. She also maintains her CFRE credential, which she received in
the Year. Alice and Jim are both AFP Master Teachers and have presented throughout