Build Your Marketing Toolkit

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. 

This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. 

In this session we'll be covering:   
· What marketing really is (and isn’t). 
· How marketing has changed in ways that benefit small businesses. 
· The importance of setting goals and objectives for your marketing efforts. 
· The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program. 
· It’s ok to start small, to start where you already are. 

A business checklist will be provide to make sure your business or nonprofit are on the track.

This event is the 1st in a series of workshops that we will be providing over the next couple of months. 

Future Days:

April 20th
May 11th
June 15th