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Recommended: You may bring a personal laptop for use during the workshop(s).
IPads and tablets are not sufficient for hands-on activities.

Building an Email that Engages Your Audience 
Rochester, NY  •  March 31st  •  9:00am -  12:00pm  •  $149		 Enroll here for
any or both sessions

What is it?
This fundamental workshop provides you with the step-by-step design process in creating and branding your Master Email Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices while working alongside the trainer in your own Constant Contact account.

Agenda:
During this three hour class we'll cover:

  • Creating and Branding a Master Template with: Company Colors, Logo & Contact Information, Social Media Buttons, and Links
  • Best Practices and Ground Rules for Creating Content 
  • Creating Engaging Content in Your Email like: Videos, Advanced Image Editors, Surveys and Linking, Table Properties 
  • Getting Your Emails Noticed through: Subject Line and Sending best practices

Who Should Attend?
The beginning of this session is geared for new users or those more experienced users that want more efficient ways of creating emails. This session will also provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, learners will take an email to the next level by getting their audience to notice their email and take action!
Contacts and Reporting 
Rochester, NY  •  March 31st  •  1:30pm -  4:30pm  •  $149		 Enroll here for
any or both sessions 

What is it?
Constant Contact has tools that allow you to effectively engage your customers by sending them the information they want when they want it.  By learning the essentials in managing your contacts and monitoring your reports, lerarners will identify ways to increase their visibility in the inbox!

Agenda:
During this three hour class we'll cover:

  • Contact Management & Segmentation
  • Importing your Contacts
  • Using Tags to Send Campaigns
  • How to analyze and use our reporting metrics to increase results from emails

Who Should Attend?
Anyone who feels they can get more out of their Constant Contact by utilizing the features available.  Anyone who wants to learn about industry best practices on “safe sending”, and who needs assistance identifying areas of opportunity to increase results, this class is for you!
Freddie Sabbs PRESENTER INFORMATION
Freddie Sabbs
Senior Outside Customer Training Specialist 

Freddie is one of Constant Contact's Customer Training Specialists. In his role, Freddie travels all over the country teaching and preaching Email and Social Media Marketing to Constant Contact customers. Over the past 7 years Freddie has worked with thousands of small businesses to help them get the most out of their online marketing efforts, whether on the phone or in person.
   

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Constant Contact, 1601 Trapelo Road, Waltham, MA 02451. www.constantcontact.com