For more information about other SCORE workshops and/or to get FREE One-On-One Business Counseling please visit our website at: www.scorenorwalk.org
SCORE is a nonprofit resource partner of the U.S. Small Business Administration. SCORE provides free confidential business counseling to new and existing small businesses as well as offers workshops and seminars.
If you have any questions please contact Fairfield County SCORE at 203-831-0065 or by email at: score.fairfieldcounty@gmail.com
A FREE SCORE Internet Marketing for Small Business Workshop
Co-Sponsored by the Greenwich Library
Content Marketing
Wednesday, April 22, 2015
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
Greenwich Library
101 West Putnam Avenue, Greenwich, CT 06830
The technique of Content Marketing has emerged out of the transition from traditional media to the digital marketing world. More than just creating content on the internet to promote a project or service, businesses are discovering there is value in the content itself. There are tremendous marketing opportunities available in creating and distributing relevant, valuable content pertaining to your market. This content can go out via a website, in email marketing, online articles and documents, downloadable white papers, posts and articles on Facebook, LinkedIn, Twitter, Google+ and Pinterest and video channels like YouTube, as well as games, pictures, music, sounds and software. Marketing valuable content incorporates the two key ingrediants to successful social marketing - authenticity and service. Content marketing build relationships, create rich social media presences, enhances search engine results, builds brand recogniation and drives traffic and leads. This workshop will cover:
- How to evaluate your existing content
- How to craft meaningful new content, including powerful business writing
- The varieties of media and look at examples
- How to ensure that your content marketing will produce results for your business
Presenter: Deirdre Silberstein is President of Silberstein & Associates LLC, a business writing and publishing consulting firm. Deirdre helps companies, professional service firms, and entrepreneurs grow their businesses through publishing materials that demonstrate, educate, and feature their capabilities, knowledge, and areas of specialization. Deirbre has more than 30 years of experience in publishing and communications industries. She established and ran a publishing and communications program for a global professional services firm and went on to develop a global knowledge management system. Deirdre received a BA in History (with honors) from Stanford University and an MBA in Marketing and Management from Columbia Business School.
Moderator: Jeff Seaver owns Seaver Interactive, a website design and internet marketing firm in Westport, CT. He teaches internet marketing and is a SCORE counselor, and developed and moderates this internet marketing workshop series for SCORE.