Your SparkSource Worldwide Trainers:
Matt Munro:
Matt is a lifelong marketer with an undying fascination and passion for developing and curating brands. Cutting his teeth in the competitive world of record labels in LA to working with large brands such as the Chicago Cubs and WGN in Chicago,
Matt has always been fixated with a desire to understand what is at the DNA of the most successful brands. Coupling this interest with a passion to understand how to best get a message out via mediums and media has lead to an unrelenting desire to understand how to utilize digital technology to build brands and grow businesses. Matt also believes that relationships are at the heart of all business and has a strong ability to develop long lasting partnerships and relationships.
Alex Rodas:
Alex embodies true creative spirit. Spark Source is the perfect outlet for his creativity to flourish and to be channeled towards a focus on innovation and maximizing technology to impact business growth. Alex has over 16 years experience in communication design, planning and technology. Through the building of his first digital company, Tecun Design, he has always worked to create a unique place where creativity and problem solving are fused.
Alex is consistently focused on ensuring that all work meets the highest of standards for creativity, usability and technology. Alex’s experience in all things digital and creative coupled with strategic insights in balancing these services allow him to help clients realize their potential in the communication arena. He has been responsible for creating brands for small, midsize, not-for-profit and Global 1000 companies.
How to Design a Roadmap to Online Excellence - Diagnosing Your Organization's Digital Presence
Learn and discuss how your organization is perceived online from all key perspectives. Run your key messaging through a true digital diagnostic at this dynamic workshop lead by the founders of the branding and digital marketing firm SparkSource WorldWide.
About the workshop
Today, your online presence is an essential component of your organization’s identity. A visit to your website is now a standard part of any interest in your organization. It’s crucial to project the proper image, and leverage technology and your website to make your day-to-day operations more efficient.
If you have a strong online presence in place, are you getting the volume and quality of visitors you desire? We’ll look at ensuring your online marketing strategy is in line with your organization’s strategy, and check that you’re not allocating money on efforts that aren’t generating results.
This workshop will help you to:
- Refine your organization’s branding: Is your key messaging getting to your target audience? Is your elevator pitch clear and relevant?
- Improve the experience of visitors to your website: When someone visits your website, how does it flow for them? Are you using the best images? Have you thought about using info-graphics? The majority of visitors to your website will be via a mobile device – what does your website look like on a mobile device? How can you improve that experience?
- Take advantage of social media: How does your brand come across on social media platforms such as Facebook, Twitter or LinkedIn? Which platforms are right for your organization?
- Look good when someone searches for you on Google: What happens when someone searches for your organization on Google or another search engine? Are you showing up how and where you want to on the web?
For an experience that’s personalized to your organization, bring your laptop and/or mobile device with you to the workshop. You’ll leave with a roadmap of definitive steps you can take to bring you closer to online excellence!
What you need to know:
- Cost: $40 for SMHA Partners & Members, $60 for non-members
- Date: Thursday, April 16, 2015
- Time: 9:30am to 11:30am
- Location: Doctors Care, 609 W Littleton Blvd, Littleton, CO 80120
- Registration is required & spaces are limited - please click on the Register Now button below to secure your place!