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Email Marketing Design and Best Practices Training
Winnipeg, MB  •  April 21st  •  9:00-12:00 pm  •  $99

St. Boniface Golf Club
100 Youville Street, The Chester Solarium
Winnipeg, MB R2H 2S1

Enroll here for
any or all sessions

What is it?
This fundamental workshop provides you with the step by step design process in creating and branding your Master Template. Learn how to confidently set your branding and increase engagement by using simple yet powerful best practices.

Agenda:
During this three hour class we'll cover:

  • Creating and Branding a Master Template with: Company Colors, Logo & Contact Information, Social Media Buttons, and Links
  • Creating Engaging Content in Your Email like: Videos, Advanced Image Editors, Surveys and Linking, Table Properties
  • Getting Your Emails Noticed through: 
    Subject Line and From Name Best Practices, Pre-Header Teaser Text
  • Making Your Email “Social” by: Adding Social Buttons, Using the Social Share Bar & Simple Share, and Incorporating Forward to a Friend & Join My List features

Who Should Attend?
The beginning of this session focuses on the most efficient ways of creating emails. This session will also provide best practices and teach techniques to creating engaging content for your email communications, maximizing available features in Constant Contact. By incorporating more advanced Email Marketing techniques and features, learners will take an email to the next level by getting their audience to notice their email and take action, thereby producing results for the sender!

Contact Management, Target Marketing and Engagement Metrics
Winnipeg, MB  •  April 21st  •  1:00-4:00 pm  •  $99

St. Boniface Golf Club
100 Youville Street, The Chester Solarium
Winnipeg, MB R2H 2S1

Enroll here for
any or all sessions

What is it?
Learn how to increase sending reports and getting emails noticed with industry best practices, strategies, and techniques. By learning the essentials in managing your contacts and monitoring your reports, learners will identify ways to increase visibility in an email inbox.

Agenda:
During this three hour class we'll cover:

  • Contact Management & Segmentation
  • Importing your Contacts
  • CASL Features: Using the system to track express and implied consent under Canada Anti-Spam Legislation
  • Using Tags to Send Campaigns
  • Analyzing your Email’s Reports: Exploring Reports Available, How to Analyze Reporting, A/B Split Testing

Who Should Attend?
This module is for users looking to maximize our contact management tool, both those users who are newer to the system or more tenured Constant Contact users looking to efficiently manage their contacts. Anyone who wants to learn industry best practices on “safe sending” and who needs assistance identifying areas of opportunity to increase results, will find huge value in this class!

Nick Blackburn FACILITATOR INFORMATION
Nick Blackburn 
RegionalTraining Specialist - NW United States and Canada

Nick is a field trainer for Constant Contact customers across the Northwestern United States and Canada.  He has trained thousands of customers on creating effective emails and powerful email marketing strategies. Nick is a versatile and highly skilled facilitator who, with a combination of his love of small business and his technical training ability, can deliver technical information with ease and a few laughs too!  
   

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Constant Contact, 1601 Trapelo Road, Waltham, MA 02451. www.constantcontact.com