Constant Contact Academy
Local Hands-on Learning
Coming to Atlanta, GA 
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Email Marketing 101 - 

The Basics of Email Marketing

Atlanta, GA •  April 21 •  8:30 am - 11:30 am  •  $129

 Enroll here for
any or all sessions

What is it?
This fundamental workshop provides you with the step by step design process in creating and branding your Master Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices.

Agenda:
During this three hour class we'll cover:

  • Creating a Master Template
  • Branding a Master Template with:
  • Company Colors, Logo & Contact Information, and Links
  • Making Your Email “Social” by:
  • Adding Social Buttons, Using the Social Share Bar & Simple Share, and 
    Incorporating Forward to a Friend & Join My List features

Who Should Attend?
This session is geared for users who have little to no experience using Constant Contact’s, Email Marketing tool. It is also targeted towards users with some experience, but wants a more efficient way of creating a master template.
Email Marketing 201 -

Taking Your Email to the Next Level

Atlanta, GA •  April 21 •  12:30 pm - 3:30 pm  •  $129

 Enroll here for
any or all sessions 

What is it?
As an extension of Email 101, this course will provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, learners will take an email to the next level by getting their audience to take action!

Agenda:
During this three hour class we'll cover:

  • Best Practices and Ground Rules for Creating Content
  • Creating Engaging Content in Your Email like:
  • Videos, Advanced Image Editors, Surveys and Linking, Table Properties
  • Getting Your Emails Noticed through:
  • Subject Line and From Name Best Practices, Pre-Header Teaser Text

Who Should Attend?
Email 101 is not required yet highly encouraged before attending Email 201. Email 201 is intended for users who have more experience using Constant Contact but want to learn more about additional features and techniques offered that will help increase engagement and opens within an email. Its focus is on creating engaging content and increasing interaction with your audience. 
R. Pamela Alexander Headshot

PRESENTER INFORMATION
R. Pamela Alexander
Constant Contact Authorized Local Expert

R. Pamela Alexander is a technology strategist, trainer, speaker, author and the owner of BizLynks Consulting Group, LLC, an Atlanta-based technology consulting firm.  Pamela is also the Executive Producer of BizLynks TV Network, an online platform featuring dynamic programming designed to inform and educate entrepreneurs, small businesses, associations and nonprofits. With a career that spans over 20 years in Information Technology and Internet marketing strategies, explaining the technical to the “technically-challenged” is what she does best.

Pam served as the GA Regional Development Director for Constant Contact from 2007 - 2011, and during that time, presented to over 14,000 seminar and conference attendees. She continues to provide email marketing workshops, speaks regularly at conferences. She has designed programs and trained numerous small businesses, entrepreneurs, associations and nonprofits on how to enhance and improve their businesses through innovative and affordable Internet marketing strategies.  In keeping with her tagline, Linking Technology to Business Growth, Pamela's mission is to help businesses increase their productivity and sales through the effective use of technology.

 

 

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