David is an internationally recognized expert in the fields of enterprise architecture, data warehousing and business intelligence and is the world's foremost authority on meta data.


Lynn Hedegard has been involved in the Big Data / Data Warehouse / Business Intelligence industry for over 35 years, contributing to numerous DW implementations in both the commercial sector as well as State & Federal government organizations.  Lynn’s areas of expertise include Big Data, Streams, Data Science, Enterprise Architecture, Data Warehousing, Business Intelligence, MetaData Management, Master Data Management, High Availability, Fault Tolerance, Disaster Recovery, Event Processing, Data Mining, Quantitative Analytics, and Business Automation.

Mike Lamble

Mike Lamble is the CEO of Clarity Solution Group, the largest onshore data and analystics consulting company in the US.


Thursday May 28, 2015 from 8:00 AM to 5:00 PM MST
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Pointe Hilton Squaw Peak 
7677 N 16th St.
Phoenix, AZ 85020

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DAMA Phoenix Chapter 

DAMA Day 2015 

Don't miss our upcoming presentation on Demystifying Big Data with David Marco, President of EWSolutions, Mike Lamble, CEO of Clarity Solutions Group, Lynn Hedegard from IBM's big data practice, as well as local Big Data practitioners. Topics include: Understanding the Modern Data Architecture, How Big Data fits into business and data architectures, How Big Data differs from how we've done things previously.

Register now for this all day training session!  Cost is $150 for DAMA Phoenix members, and $200 for non-members (which includes the cost of 2015 DAMA Phoenix membership).   A light breakfast and lunch will be provided (vegetarian option available). A no-host/cash bar happy hour will take place after the event.

Agenda Includes:

Demystifying Big Data
  • Level set on Big Data technologies
  • Examples of Big Data solutions
  • Understanding the Modern Data Architecture
  • Local Big Data examples / discussions 

 Big Data Technologies

Why Hadoop?   Why HDFS?/   Why MapReduce?   Why schema on read?  Why Spark?  What is TEZ? Why Yarn?

What is MESOS and Platform Symphony?

Data manipulation Pig/Flume/Python/Scala/Java

ETL tools
Text analytics

Popular data storage options in Hadoop

SQL and NoSQL Hive/Hbase/HCatalog

Impala/Stinger/Big SQL/SQL-H/HAWQ
Data Lakes and Governance
Apache and ODP
Use Cases

Where is this all going, Architecture perspective,  z/Linux clouds
Vendor perspective
Business perspective

More Information

Sponsorship opportunities available - contact Pete Stiglich (pstiglich@clarity-us.com) with more detstails.

A light breakfast starts at 7:45, lunch is provided, and a no-host/cash bar happy hour will follow at 5 pm. Go to  dama-phoenix.org/may-28-2015-dama-day/  for complete program information. 

Many thanks to our silver level sponsor State Farm!