11:00am - 11:45am | Session #1- DIY: Strategic Marketing Plans | |
11:45am - 12:00pm | Free Gourmet Box Lunch with Swag Bag | |
12:00pm - 1:00pm | Session #2- Tactical Steps: Direct Mail & Email |
Parking lot address: 312 W Fulton, Grand Rapids, MI 49504
Access to Eberhard Center from Front St. or Mt. Vernon
Jessica Eng has been with Allegra Network since 2003. Over the last 10+ years she has worked with the nearly 300-member network of print and marketing services providers on marketing strategies that will drive business growth and enhance brand awareness. Jessica is responsible for the development and implementation of marketing and communications initiatives for the company and its brands, including marketing research, hands-on training, direct mail programs, email marketing, social media, website development and optimization, marketing automation, sales support collateral, webinars/seminars, online and traditional advertising, special events and public relations. She is passionate about integrating traditional channels with new media to create true multi-channel marketing campaigns that drive results. Jessica is a key player on the management team and helps develop the company’s strategic vision and direction.
She has her MBA in Marketing Management, is a frequent educational speaker at local events and national conferences, and is involved with the local chapters of the International Association of Business Communicators and Direct Marketing Association.