Permission Based CASL Summit 2015

Permission Based CASL Summit 2015
Learn. Understand. Implement
May 12, 2015, 10am @ The Richmond Hill Library

The Canada Anti-Spam Legislation (CASL) is fast approaching its 1-year anniversary.

Are you still confused? Not aware CASL exists? Need a refresher?

Join Lisa Kember & Javed S. Khan and participate in the first ever CASL Summit.

Javed will showcase the practical elements of how to incorporate the key elements of CASL within your digital marketing programs and turn your online traffic into permission based list? He’ll exemplify the best practices by using “real life” examples and cases.

Lisa will look at why growth comes from focusing on the people who know you and want to hear from you. She will explore ways to grow your list, expand your reach and drive more business through the strategic steps you take to build strong relationships.

Participants will walk away with the knowledge to help them:

Clearly understand the fundamentals of CASL

Understand the best practices of permission marketing

Improve your sales and build critical relationships to drive growth

Lisa and Javed will also highlight the strong CASL compliance of Constant Contact’s software tool from their permission reminder links to the ability to view the consent status of each subscriber.

This is MUST ATTEND event for all involved in some level of digital communication. We've provided a couple of articles to help you prepare for the CASL Summit.

“E-mail is still unmatched by any other marketing channel and reducing spam just makes it that much more valuable.”

Permission Based CASL Summit
Event Information

Date & Time:
Tuesday May 12, 2015
10:00 AM to 12:30 PM EDT
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Location:
Richmond Hill Public Library
1 Atkinson Street
Richmond Hill, ON L4C 0H5

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FEATURED ARTICLE: 3 Tips to Avoid Being the Next Company Fined Under CASL

Recent fines and compliance agreements under Canada’s anti-spam legislation CASL are helping to strengthen the e-mail market channel by penalizing behaviour that gives legitimate operators a bad name, according to one of the larger e-mail marketing firms in Canada.

Constant Contact provides an e-mail marketing and management platform for businesses and individuals that use e-mail for marketing purposes and Lisa Kember, regional director for Canada East at Constant Contact, said recent enforcement activity by the Canadian Radio-television and Telecommunications Commission (CRTC) points to the need for practitioners of e-mail marketing to take the CASL legislation seriously.

Dating website operator Plentyoffish Media Inc. agreed to pay $48,000 last week as part of a compliance agreement with the CRTC over alleged CASL violations regarding non-compliant unsubscribe mechanisms, and earlier in March Quebec-based technical training provider CompuFinder was fined $1.1 million for repeated CASL violations.

FEATURED ARTICLE: Are Your Emails Legally Compliant?

I'm still amazed of the number of individuals, business owners, and not-for-profits I've recently met who are still not familiar with the Canada Anti-Spam Legislation (CASL). Case in point, I was recently asked to speak about CASL and, considering it's been 7 months since the legislation went into effect, I was amazed to have a full room.

So, I thought it would be appropriate to review CASL and add some best practices you should consider for your next email marketing campaign to make sure your emails are legally compliant.

DISCLAIMER: If you think your situation needs some deeper advice around CASL, please consult a lawyer.

You have probably heard that on July 1, 2014 the Canadian Anti-Spam Legislation (CASL) went into effect, requiring email marketing campaigns to comply with the new legislation. It almost seems as though email marketing has now reverted back in people’s mind to that dreadful four letter word that nobody wants to be associated with: “Spam”.