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Building an Email that Engages Your Audience
Rutherford, NJ • May 27th • 9:30am - 12:30pm • $149

What is it?
This fundamental workshop provides you with the step-by-step design process in creating and branding your Master Email Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices while working alongside the trainer in your own Constant Contact account.

Agenda:
During this three hour class we'll cover:

Creating and Branding a Master Template with:Company Colors, Logo & Contact Information, Social Media Buttons, and Links
Best Practices and Ground Rules for Creating Content
Creating Engaging Content in Your Email like: Videos, Advanced Image Editors, Surveys and Linking, Table Properties
Getting Your Emails Noticed through: Subject Line and Sending best practices

Who Should Attend?
The beginning of this session is geared for new users or those more experienced users that want more efficient ways of creating emails. This session will also provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, learners will take an email to the next level by getting their audience to notice their email and take action!

PRESENTER INFORMATION
Kendra Webb-Scott
Constant Contact Authorized Local Expert

Kendra Webb-Scott is an experienced B2B technology marketing professional with a proven track record driving sales and generating qualified leads. As Founder and Chief Marketing Strategist at Ideazio, Inc., she works with companies to develop and implement customized digital marketing solutions that deliver real results. Kendra’s passion is helping talented and innovative companies succeed through smarter marketing. Her personal guarantee to her clients is to exceed their expectations and to leave them better off than before they began working together.

PRESENTER INFORMATION
Nicole McGarrell
Constant Contact Authorized Local Expert

Over the course of her career, Nicole McGarrell has worked in a plethora of marketing areas ranging from Partnerships to Promotions to Advertising to Branding. She has worked with The Food Network, American Express, and a variety of small business owners across all industries. Nicole McGarrell founded Sunny Day Marketing to equip small businesses with the specific tools needed for long-term success, through customized, research-based marketing services and the sharing of informational business resources and content.

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Constant Contact, 1601 Trapelo Road, Waltham, MA 02451. www.constantcontact.com