Raleigh City Group


Friday August 7, 2015 from 8:00 AM to 1:00 PM EDT
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Campbell University's School of Law 
225 Hillsborough Street
Raleigh, NC 27603

Driving Directions 


Shannon Lanier

Legal Marketing Association

Raleigh / Triad City Group

DIY Marketing Workshop for Solo & Small Firms

LMA Raleigh / Triad City Group presents: DIY Legal Marketing for Solos and Small Firms. This seminar is designed for private practice attorneys who have limited marketing experience and are looking to find cost effective ways to market their practice.

 This program does not qualify for CLE credit
Please note: Refunds will not be offered after July 24

Program Agenda

7:15 a.m. – 7:50 a.m. Registration, Networking Breakfast
7:50 a.m. – 8:00 a.m. Welcoming Remarks
8:00 a.m. – 8:45 a.m. “Marketing Through Networking”, Camille Stell, Vice President Client Relations
Lawyers Mutual
8:50 a.m. – 9:35 a.m. “Starting from Scratch…” Derek Maine, Marketing Director, Teague Campbell
9:35 a.m. – 9:45 a.m. BREAK
9:45 a.m. – 10:45 a.m. Digital Marketing Panel, Hallie Kennedy, Director of Marketing at North Carolina
Bar Association; Helen Bertelli, Senior Client Strategist at infi nite spada; Frank Strong,
Communications Director at LexisNexis; Camille Stell (Moderator)
10:50 a.m. – 11:35 a.m. Ethics of Legal Marketing, Warren Savage, Claims Attorney Lawyers Mutual
11:35 a.m. – 11:45 a.m. BREAK
11:45 a.m. – 12:30 p.m. Strategic Marketing Planning, Tea Hoffman, Esq., Managing Principal,
Law Strategy Corp, LLC
12:30 p.m. – 1:00 p.m. Ask Me Anything Roundtable, Local LMA members & workshop speakers,
Derek Maine (Moderator)

Added Feature: Professional Head shots

Photographer Neil Boyd will be on site for professional head shots. Special discount to event attendees- $25
Neil will be on site from 10:00am-12pm. Come photo-ready!




The City of Raleigh Municipal Parking Deck is the closest to the Law School at 201 West Morgan Street between McDowell and Dawson Streets.  There are entrances into the deck from McDowell Street and Morgan Street.  If you are travelling from the south of Raleigh along McDowell Street, please turn left into the McDowell Street entrance.  If you are travelling from the north of Raleigh on Dawson Street, make a left turn on Morgan Street and turn right into the Morgan Street entrance which is near the intersection of Morgan and McDowell.    Once you have parked your car in the deck, please exit the deck near the corner of Morgan and Dawson Streets, proceed to the crosswalk, cross over Morgan to Campbell Law School, and follow the stairs on the right up to the Law School security entrance (large glass pavilion).  During the week there is a fee for parking in this deck:  first 15 mins. Free, $1.00/30 mins.; $12 max charge.