Local Hands-on Learning Coming to Natick
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Recommended: You may bring a personal laptop for use during the workshop(s).
IPads and tablets are not sufficient for hands-on activities.

Building an Engaging Email using Constant Contact
Natick  •  June 16th  •  9:00am - 12:00pm  •  $149		 Enroll here for
one or both sessions

What is it?
This fundamental workshop provides you with the step-by-step design process in creating and branding your Master Email Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices while working alongside the trainer in your own Constant Contact account.

Agenda:
During this three hour class we'll cover:

  • Creating and Branding a Master Template with:Company Colors, Logo & Contact Information, Social Media Buttons, and Links
  • Best Practices and Ground Rules for Creating Content
  • Creating Engaging Content in Your Email like: Videos, Advanced Image Editors, Surveys and Linking, Table Properties
  • Expand Your Reach: Use our Social Media Tools to reach a new audience

Who Should Attend?
The beginning of this session is geared for new users or those more experienced users that want more efficient ways of creating emails. This session will also provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, learners will take an email to the next level by getting their audience to notice their email and take action!
Maximize your Results with Contacts and Reporting Analytics
Natick  •  June 16th  •  1:30pm -  4:30pm  •  $149		 Enroll here for
one or both sessions 

What is it?
Learn how to increase sending reports and getting emails noticed with industry best practices, strategies, and techniques. By learning the essentials in managing your contacts and monitoring your reports, learners will identify ways to increase visibility in an email inbox.

Agenda:
During this three hour class we'll cover:

  • Contact Management & Segmentation
  • Importing your Contacts
  • Using Tags to Send Campaigns
  • Analyzing your Email’s Reports like:
  • Reports Available, How to Analyze Reporting, A/B Split Testing

Who Should Attend?
This module is targeting for users with minimal experience using our contact management tool or for those who are new to Email Marketing. It is also intended for more tenured Constant Contact users but is looking to manage their contacts more efficiently. Anyone who wants to learn about industry best practices on “safe sending”, and who needs assistance identifying areas of opportunity to increase results, this class is for you!

PRESENTER INFORMATION
Suzan Czajkowski
Master Certified Constant Contact Authorized Local Expert

Suzan Czajkowski, M.A., PCC, is a Communication Coach, Online Marketing Consultant, and an Authorized Local Expert for Constant Contact, offering seminars and workshops to help business owners and nonprofits use online marketing tools – email, social media, blogs and websites – to build strong, engaging and profitable relationships with customers and prospects.

     

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Constant Contact, 1601 Trapelo Road, Waltham, MA 02451. www.constantcontact.com