Saturday July 18, 2015 from 10:00 AM to 1:00 PM EDT
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JW Marriott 
5150 Westheimer Road
Houston, TX 77056

Driving Directions 


Kelly Horton 
Mimi G Style, Inc. 

From Passion To Profit: The Fundamentals of Starting, Running and Branding a Creative Business or Blog.

If you’ve ever wondered how to take your passion, idea or hobby and turn it into a profitable business this seminar is for you! You won’t want to miss all the invaluable information Mimi G will be sharing.

Starting a creative business takes a special approach and strategy. Join Mimi G as she shares how she turned her "passion and hobby" into a 12 million a year readership blog and full-time, sought after consulting business working with top level brands. 

Learn what to do, when to do it and how to do it while avoiding all the mistakes that come from not having a path to follow or guidance from someone who learned it by trial and error. Real life experiences!

  • Pushing Past Your Circumstances: Understanding that your current situation, past relationships and struggles do not dictate your future. 
  • Is Your Craft Bankable? Find out how and what aspects of your idea, passion or hobby are worth monetizing and why passive income is key.
  • Do you need a Blog? Why all businesses do!
  • ABC’s of Starting Your Creative Business: First steps, how to plan, set up and successfully launch your idea.
  • Creating a Following and Brand Loyalty: How  to build your audience and keep them.
  • Making Social Media Work For You: The proper way to use social media and how to avoid the pitfalls.
  • Financial Aspects of a Creative Business: How to avoid mistakes made by most small businesses in the first year.
  • Marketing + Branding Yourself: The most important part of your business is YOU. 
  • Learn how to market yourself and create a brand that is true to who you are.
  • Working With Clients: Do’s and Don’ts
  • Sample Business Models: Why they work and how to apply them to your business.
  • Open Floor Discussion + Q&A

*Registration fees are non-refundable*