Tuesday June 2, 2015 from 12:30 PM to 4:15 PM CDT
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Washington Island Recreation Center 
1877 Lakeview Road
Washington Island, WI 54246

Driving Directions 


Betsy Armstrong
Regional Development Director, Upper Midwest, Constant



FREE Seminar Coming to Washington Island, WI in June!

Hosted by The Door County Economic Development Corporation and the Door County Visitor Bureau - Join Constant Contact for this informative FREE workshop designed to keep you up to date on web trends, teach you how to create successful email newsletters and announcements, and learn strategies and tips for your social media!    

Tuesday, June 2, 2015 from 12:30pm to 4:15pm CDT

12:30pm-1:00pm - Registration & Networking
1:00pm-1:45pm - Web Trends - Udo Misch
2:00pm-3:00pm - Newsletters & Announcements - Betsy Armstrong
3:15pm–4:15pm - Social Media 201 - Udo Misch

Web Trends

In this session, we'll discuss the most important changes business owners and marketing professionals need to be aware of in order to compete and win online in 2015. Specifically, we'll explore:

- Website design and development trends.
- Search engine optimization (SEO) best practices.
 -Social media strategies.The importance of content marketing.

Presenter:  Udo Misch, Founder, Neocloud Marketing

Newsletters and Announcements

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices.

Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

 • The different types of newsletters

 • What to write about in your newsletter or announcement and how to consider using images

 • Subject line best practices, and when to send your newsletter

• The importance of understanding how connected email and social media are…they have to be done together.

• What types of additional tools might be useful

  Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.  

Presenter:  Besty Armstrong, Regional Development Director, IL/WI/MN/IA, Constant Contact

Social Media 201

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there?

This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Presenter:  Udo Misch, FounderNeocloud Marketing