5 Best Practices of Email Marketing

 

Have you wondered whether to use email marketing for your business or nonprofit, or how to make your campaigns more effective?

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Core concepts introduced include:

• Campaigns in general: what is a campaign, types of newsletters

• Email content: what to write about, pictures in email and marketing, Now/Later/Never, 2- 2 -2 principle, subject line insights, when to send/post

• Email and social media work together – you can no longer do one without the other.

It's a relaxed, friendly educational session — bring your questions!

To learn more about Jim, click to see his full bio here.