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You must bring a personal laptop for use during the workshop(s). IPads and tablets are not sufficient for hands-on activities.


Building an Engaging Email
From branding the right template to creating the content
Tuesday, June 30th  •  9:00 - 12:00 pm  •  $139

University of Phoenix
11451 Katy Fwy. Ste. 100 Houston, TX 77079

Enroll Here

What is it?
This fundamental workshop provides you with the step by step design process in creating and branding your Master Template to follow industry best practices. Learn how to confidently set email marketing goals, use your email as a vehicle to drive traffic, and increase engagement by using simple yet powerful best practices.

Agenda:
During this 3 hour course we'll cover:

  • Creating and Branding a Master Template with:
  • Company Colors, Logo & Contact Information, Social Media Buttons, and Links
  • Best Practices and Ground Rules for Creating Content
  • Creating Engaging Content in Your Email like:
  • Videos, Advanced Image Editors, Surveys and Linking, Table Properties
  • Getting Your Emails Noticed through:
  • Subject Line and From Name Best Practices, Pre-Header Teaser Text 

Who Should Attend?
This session is for everyone, from brand new users, to those with years of Constant Contact experience. Email Marketing is constantly evolving and this course helps every user stay on top of the current industry best practices. This session will also provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, you'll be able to effectively communicate with your audience and keep them coming back for more.

You must bring a personal laptop for use during the workshop(s). IPads and tablets are not sufficient for hands-on activities.

Contacts and Reporting 
Tuesday, June 30th  •  1:30 - 4:30 pm  •  $139

University of Phoenix
11451 Katy Fwy. Ste. 100 Houston, TX 77079

 Enroll Here

What is it?
Learn how to increase sending reports and getting emails noticed with industry best practices, strategies, and techniques. By learning the essentials in managing your contacts and monitoring your reports, learners will identify ways to increase visibility in an email inbox.

Agenda:
During this three hour class we'll cover:

  • Contact Management & Segmentation
  • Importing your Contacts
  • Using Tags to Send Campaigns
  • Analyzing your Email’s Reports like:
  • Reports Available, How to Analyze Reporting, A/B Split Testing

Who Should Attend?
This module is targeting for users with minimal experience using our contact management tool or for those who are new to Email Marketing. It is also intended for more tenured Constant Contact users but is looking to manage their contacts more efficiently. Anyone who wants to learn about industry best practices on “safe sending”, and who needs assistance identifying areas of opportunity to increase results, this class is for you!

You must bring a personal laptop for use during the workshop(s). IPads and tablets are not sufficient for hands-on activities.

  PRESENTER INFORMATION
Alex Holden
Regional Product Trainer, Southwest USA

Alex is one of the field trainers for Constant Contact with a background in Marketing and Web Development. Since joining Constant Contact in January of 2011, Alex has worked with thousands of Constant Contact customers across the U.S., Canada, and the U.K. in a hands on learning environment. Alex draws on his past experience of also working with small businesses in his hometown of Denver, as well as his experience of working on several websites. Alex currently resides in Southern California and covers California, Texas, Nevada, Arizona, New Mexico, Louisiana, and Mississippi.
   

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Constant Contact, 1601 Trapelo Road, Waltham, MA 02451. www.constantcontact.com