Chuck Holder and Alice Buchman, Constant Contact Authorized Local Experts
Summer Shorts Series

Summer "Shorts" Series Seminars
#2 - Power of Email Marketing
It's Right In Your Hands!
July 29, 2015   8:30am - 11:00am    Lancaster, PA
Sponsored by Community First Fund
All are welcome to attend!

When

Wednesday July 29, 2015 from 8:30 AM to 11:00 AM EDT
Add to Calendar 

Where

Community First Fund 
30 West Orange Street
Lancaster, PA 17608
 

 
Driving Directions 

Event Contact

Alice Buchman 
Alice Buchman Creative Design, Inc. 
610-698-6156 
ab@abcdesigns4u.com 

Sponsored By
Community First Fund
- Women's Business Center
-

www.commfirstfund.org/womens-business-center/

Presented By
Your Constant Contact Authorized Local Experts:

Alice Buchman
Alice Buchman Creative Design, Inc.
and
Chuck Holder
Chuck Holder LLC


Connect with Alice:
Facebook  LinkedIn 
email: ab@abcdesigns4u.com

Connect with Chuck:
Facebook  LinkedIn 
email: chuck@chuckholder.com

 View Our Calendar:
Local Expert Calendar  

website: www.constantcontact.expert

This Summer we are bringing a series of digital marketing seminars to the Southeastern Pennsylvania area with you and your busy lives in mind. These 5 seminars will take you through the basics of email and social media marketing where you will learn the right strategies, tools and tactics to make your marketing efforts as effective as possible. All "hemmed" up in a few short hours.
Click here for the series listing.

#2 Power of Email Marketing
Presented by
Authorized Constant Contact Local Experts, Chuck Holder
and Alice Buchman

Wednesday, July 29, 2015
8:30 am - 11:00 am
Community First Fund
30 West Orange Street
Lancaster, PA 17608
Convenient parking in the City Garage across the street or
in the Hager Parking Lot behind Community First Fund.

 
This program is designed to meet your needs.
- bring your questions and lets have some fun!

SEMINAR SCHEDULE 
8:30 - 9:00 Registration and Networking
9:00 - 10:30 Power of Email Marketing
10:30 - 11:00 Closing and Questions
 
 
2. The Power of Email Marketing
Featuring Social Media Engagement

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with  social media engagement can drives action. 
At the heart of small business marketing are the campaigns that drive action – collections of marketing  activities that help a small business or organization to achieve its goals and objectives. Newsletters and  Announcements have become a core component of those campaign choices. Email is more important than  ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor,  client or supporter of those organizations. This session will reveal some simple but effective best practices and  considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:
  • Campaigns in general: what is a campaign, types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together.
  • What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective  components of one of the core campaign types, newsletters and announcement.