Chuck Holder and Alice Buchman, Constant Contact Authorized Local Experts
Summer Shorts Series

Summer "Shorts" Series Seminars
#2 - Power of Email Marketing
It's Right In Your Hands!
July 29, 2015   2:00pm - 4:30pm    Reading, PA
Sponsored by Community First Fund
All are welcome to attend!


Wednesday July 29, 2015 from 2:00 PM to 4:30 PM EDT
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Berks County Community Foundation/SBDC 
237 Court Street
Reading, PA 19601

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Event Contact

Alice Buchman 
Alice Buchman Creative Design, Inc. 

Sponsored By
Community First Fund
- Women's Business Center

Presented By
Your Constant Contact Authorized Local Experts:

Alice Buchman
Alice Buchman Creative Design, Inc.
Chuck Holder
Chuck Holder LLC

Connect with Alice:
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Connect with Chuck:
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This Summer we are bringing a series of digital marketing seminars to the Southeastern Pennsylvania area with you and your busy lives in mind. These 5 seminars will take you through the basics of email and social media marketing where you will learn the right strategies, tools and tactics to make your marketing efforts as effective as possible. All "hemmed" up in a few short hours.
Click here for the series listing.

#2 Power of Email Marketing
Presented by
Authorized Constant Contact Local Experts, Chuck Holder
and Alice Buchman

Wednesday, July 29, 2015
2:00 pm - 4:30 pm
Berks County Community Foundation/SBDC
237 Court Street
Reading, PA 19601
Convenient parking in the City Garage across the street.
This program is designed to meet your needs.
- bring your questions and lets have some fun!

2:00 - 2:30 Registration and Networking
2:30 - 4:00 Power of Email Marketing
4:00 - 4:30 Closing and Questions
2. The Power of Email Marketing
Featuring Social Media Engagement

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with  social media engagement can drives action. 
At the heart of small business marketing are the campaigns that drive action – collections of marketing  activities that help a small business or organization to achieve its goals and objectives. Newsletters and  Announcements have become a core component of those campaign choices. Email is more important than  ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor,  client or supporter of those organizations. This session will reveal some simple but effective best practices and  considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:
  • Campaigns in general: what is a campaign, types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together.
  • What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective  components of one of the core campaign types, newsletters and announcement.