Chuck Holder and Alice Buchman, Constant Contact Authorized Local Experts
Summer Shorts Series

Summer "Shorts" Series Seminars
#3 - Social Media 101
How To Be "Liked!"
August 4, 2015   2:00pm - 4:30pm    Reading, PA
Sponsored by Community First Fund
All are welcome to attend!


Tuesday August 4, 2015 from 2:00 PM to 4:30 PM EDT
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Berks County Community Foundation/SBDC 
237 Court Street
Reading, PA 19601

Driving Directions 

Event Contact

Alice Buchman 
Alice Buchman Creative Design, Inc. 

Sponsored By
Community First Fund
- Women's Business Center

Presented By
Your Constant Contact Authorized Local Experts:

Alice Buchman
Alice Buchman Creative Design, Inc.
Chuck Holder
Chuck Holder LLC

Connect with Alice:
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Connect with Chuck:
Facebook  LinkedIn 

 View Our Calendar:
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This Summer we are bringing a series of digital marketing seminars to the Southeastern Pennsylvania area with you and your busy lives in mind. These 5 seminars will take you through the basics of email and social media marketing where you will learn the right strategies, tools and tactics to make your marketing efforts as effective as possible. All "hemmed" up in a few short hours.
Click here for the series listing.

#3 Social Media 101
Presented by
Authorized Constant Contact Local Experts, Chuck Holder
and Alice Buchman

Tuesday, August 4, 2015
2:00 pm - 4:30 pm
Berks County Community Foundation/SBDC
237 Court Street
Reading, PA 19601
Convenient parking in the City Garage across the street.
This program is designed to meet your needs.
- bring your questions and lets have some fun!

2:00 - 2:30 Registration and Networking
2:30 - 4:00 Social Media 101
4:00 - 4:30 Closing and Questions
3. Social Media 101
Social Media Marketing for Small Business Success

This presentation is a guide for small businesses or nonprofits who have been using social media marketing,  but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. 
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the  next step. Where do you go from there? This seminar will give you a closer look at the popular social media  networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each,  how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get  tips on how to tell if your social media activity is working.

Core concepts introduced include:
  • A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest
  • Within each network:
    -  How to tell if it’s right for your business
    -  What kind of content to create and post
    -  Etiquette
    -  How to tell if your content is working
    - Suggestions on what to do next
  • Why social media & email marketing must be used together