Brand Protection Strategy Summit

The James B. Henry Center for Executive Development 
October 7 - 8, 2015

The Center for Anti-Counterfeiting and Brand Protection hosts this invitation-only summit on Brand Protection Strategy exclusively for its brand-owning partners (no vendors or third parties). This unique, no-cost event will feature ground-breaking research from world-renowned scholars, field-driven insight from globally-recognized industry and law enforcement leaders, engaging discussions about current and emerging challenges and strategies, and peer networking as part of both formal and social events. Through an interactive format and among many other issues, participants will learn and share expertise about:

• Supply chain security
• Nature of illegitimate supply chains
• Brand protection strategies in China
• Counterfeit measurement methodologies
• Brand protection organization and benchmarking
• Estimating ROI and communicating brand protection value
• Market monitoring
• Product risk assessment, mitigation, and communication
• Emerging product protection technologies and areas of research
• Advancing public-private partnerships
• Workforce training and education
• Intermediary liability
• Future of brand protection
• Employee Theft
• Cyber Security
• Legal Issues
• Food safety and defense

KEYNOTE SPEAKERS
 

David J. Closs is the John H. McConnell Chaired Professor of Business Administration and Chairperson in the #1 ranked Department of Supply Chain Management at Michigan State University. Dr. Closs has been extensively involved in the development and application of computer models and information systems for logistics operations and planning. The computer models have included applications for location analysis, inventory management, forecasting and routing. The information systems development focuses on inventory management, forecasting and transportation applications. His experience has focused on the logistics related issues in the consumer products, medical and pharmaceutical products and parts industries. Dr. Closs actively participates in logistics executive development seminars, presenting sessions in North America, South America, Asia, Australia and Eastern Europe and has also authored numerous articles regarding world-class logistics and supply chain capabilities and logistics information systems applications. Dr. Closs is an active member in the Council of Supply Chain Management Professional and is Executive Editor of Logistics Quarterly. 

Bruce Foucart is the Director of the National Intellectual Property Rights Coordination Center, Homeland Security Investigations, Immigration and Customs Enforcement. In April of 2015, Mr. Foucart was assigned to serve as the Director of the National Intellectual Property Rights Coordination (IPRC) Center located in Arlington, VA.  The IPRC Center brings together 23 partner agencies, consisting of 19 key federal agencies and four international partners, in a task-force setting to effectively leverage the resources, expertise, and authorities of each partner agency and private industry to provide a comprehensive response to intellectual property theft. The IPRC Center places specific emphasis in ensuring national security by protecting the health and safety of the U.S. public, protecting the war fighters, and securing the federal supply chain.  

speakers
 

Roger Calantone, Ph.D., Eli Broad Chaired University Professor of Business at the Eli Broad Graduate School of Management at Michigan State University. BIO
Steve M. Chermak, Ph.D., Professor in the School of Criminal Justice at Michigan State University and lead investigator affiliated with The National Consortium for the Study of Terrorism and Responses to Terror (START). BIO 
Emilio Daireaux, Senior Manager of IP Protection and Enforcement at Dolby Laboratories, Inc.
Ron Davis, Senior Director of Brand Protection at Qualcomm. BIO
Mike DeStefano, Global Brand Protection Manager at DuPont Corporate. BIO
Darrell Donahue, Ph.D., Chaired Professor of Biosystems and Agricultural Engineering. BIO
John Dowd, Global Brand Protection Director at DuPont Crop Protection. BIO
Leah Evert-Burks, Industry Fellow in the Center for Anti-Counterfeiting and Product Protection at Michigan State University and retired Director of Brand Protection for Deckers Outdoor Corporation. BIO
Tom J. Holt, Ph.D., Associate Professor in the School of Criminal Justice at Michigan State University. BIO  
Phil Hopkins, Vice President of Global Security at Western Union. BIO 
Rich Kaeser, Vice President of Global Brand Protection at Johnson and Johnson. BIO
Kari Kammel, Outreach Specialist in the Center for Anti-Counterfeiting and Product Protection at Michigan State University. BIO
Jay P. Kennedy, Ph.D., Assistant Professor in the Center for Anti-Counterfeiting and Product Protection and Criminal Justice at Michigan State University. BIO
Rod Kinghorn, Outreach Specialist in the Center for Anti-Counterfeiting and Product Protection at Michigan State University and retired General Director of Global Security at General Motors. BIO
Scott Lindahl, Chief Security Officer and Senior Director of Global Security and Aviation at Kellogg Company. BIO 
Jeff Mieseler, Senior Regional Manager-Americas, Enterprise Risk Management and Security, TE Connectivity. BIO
Monica Mena, Senior Manger of Global Security and Brand Protection at Underwriters Laboratories. BIO
Brian Monks, Vice President of Global Security and Brand Protection at Underwriters Laboratories. BIO
Rabindra Ratan, Ph.D., Assistant Professor in the Department of Media and Information Systems at Michigan State University. BIO 
Neal Schmitt, Ph.D., Interim Dean of the College of Social Science and University Distinguished Professor of Psycology. BIO
Brandon A. Sullivan, Ph.D., Assistant Professor in the Center for Anti-Counterfeiting and Product Protection at Michigan State University. BIO 
Barbara Toop, Executive Counsel, Intellectual Property, General Electric. BIO 
Dave Vargas, Manager of Forensic Analysis Brand Protection at Qualcomm. BIO
John Verboncoeur, Ph.D., Professor and Acting Associate Dean for Research in the College of Engineering at Michigan State University. BIO 
Ruth Waddell Smith, Associate Professor of Forensic Chemistry in the Forensic Science Program, School of Criminal Justice at Michigan State University. BIO
Kevin Weaver, Director of Brand Protection Technology at Johnson & Johnson. BIO 
Jeremy M. Wilson, Ph.D., Director of the Center for Anti-Counterfeiting and Product Protection and Professor in Criminal Justice at Michigan State University. BIO
Adam Zwickle, Ph.D., Assistant Professor in the School of Criminal Justice at Michigan State University. BIO

more to be announced 

SUMMIT AGENDA