When

Wednesday July 22, 2015 from 8:00 AM to 1:00 PM EDT
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Where

Studio 19 (CBS Black Rock)
51 W. 52nd Street, Floor 19
New York, NY 10019

Please bring ID for building security

 
Driving Directions 

Contact

Wendi Caplan-Carroll, Area Director - Northeastern United States
Constant Contact

David Fischer

Maris Semple

Kevin Stoner

Kendra Webb-Scott

 

Sponsored by:

 

Summer School! Fine tune your marketing to get ready for Fall! 

Summer School 2015!
It’s time to head to Summer School with some hot digital marketing hints, tips, advice and best practices lined up for you!
Constant Contact and CBS Digital Radio are bringing you some of the best and brightest offering you free education and inspiration to take your marketing to the next level this summer and get your business all set up for a busy Fall! Learn how to engage, grow and prosper utilizing online digital marketing! Your summer school schedule includes: 

Email Marketing - A Key Component of Your Success
Social 101/Deep Dive into Linked In
Online Radio Advertising 101
Making Facebook work for you.
Making Mobile Work 

8:00am - 8:30am:  Registration networking
8:30am - 9:15am:  David Fischer, Email Marketing - A Key Component of Your Success
9:20am - 10:00am:  Maria Semple, Social 101/Deep Dive into Linked In
10:10am - 10:45am:  Andrea Bara, Online Radio Advertising 101
10:50am - 11:30am:  Kendra Webb Scott, Making Facebook work for you. 
11:30am - 12:15pm:  Kevin StonerMaking Mobile Work

Email Marketing - A Key Component of Your Success

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:
• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Social 101/Deep Dive into Linked In

Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? We will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.

Online Radio Advertising 101

Learn everything from shifting consumer habits and online radio’s growth to tips for creating the right audio ad.

Making Mobile Work

Today, lots of consumers are using mobile devices to find what they need, to review their options, to make decisions and to make purchases. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete.
It will be our pleasure to help you understand this mobile transition so you don’t get left behind.

In this session we’ll be covering:

  • Why you can’t ignore mobile even if you think your customers aren’t using it.
  • How mobile is the new reality for small business and nonprofit organizations.
  • How small changes to your current marketing can make all the difference.
  • What you can do today to become more mobile-friendly.