Larry Elle 
Professional Development Collaborative, Inc. 


Monday July 20, 2015 from 9:00 AM to 12:00 PM EDT

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ETR Career Center, Framingham 
1671 Worcester Road
Framingham, MA 01701

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Building A Business Referral Network Online 

WHEN: Monday July 20, 2015 from 9:00 AM to 12:00 PM 


                                ETR Career Center Framingham, MA,
                                1671 Worcester Rd.
                                Framingham, MA 01701
                                Workshop Room 2 in the Basement

In the Framingham Office Park, Rt. 9 westbound, just west of Route 9 and the Mass Turnpike.


Referrals and positive word-of-mouth are the most effective ways to build a small business. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business.  A business "network" isn't about how many people know your name; it's about how many will send you customers.

What You Will Learn In This Workshop:

•             How to acquire new customers through online recommendations and word of mouth
•             Ways to keep in touch with people who care about your business
•             How to build your industry network—online and in person
•             How to win new business by answering questions in your area of expertise
•             Ways to network with peers in your industry for repeat business referrals
•             How to establish your expertise with customers by sharing blog content

You’ll leave this workshop with tools and resources that you can use immediately to
move you towards creating an effective, targeted online referral network, the basis
for building a strong business, or creating connections into prospect companies.

WHO WOULD BENEFIT: Business owners in start-up or established firms, non-profit staff and individuals in career transition as well as professionals in marketing, advertising, social media and business communication.

PRESENTER: Judy Parisella After a 20-year stint in Southern California, Judy has made her way back to her native North Shore. Today she runs her own ‘Cloud Marketing’ firm managing an array of clients and brands, from Teddie Peanut Butter to on-air (TV and Radio) personalities and more. Judy speaks and teaches widely on leveraging today’s emerging online marketing platforms and has launched her own all-natural dog snack; Puppa Nutter. More about Judy at and Puppa Nutter at .

Register online and reserve your seat Now.  Workshop size is limited to 25.  Registration ends 9:00am July 20, 2015 or when workshop is full. 

If paying by check your check must be received by July 13, 2015.  We are not responsible for lost, delayed, or misdirected mail.  Major credit cards accepted via PayPal. You do NOT need a PayPal account or registration to use PayPal. 

Refunds are subject to a $10 cancellation fee. 

Refunds are provided to workshop participants when they notify the Professional Development Collaborative 24 hours in advance of the workshop. Credit card charges and handling are subtracted from the amount refunded. A credit may also be applied to a future workshop in lieu of a refund. All refund requests should be sent by email to:

Refund requests that arrive after the workshop begins are not accepted and no refund will be provided.

Register Now!
The Professional Development Collaborative, Inc. is a non-profit education and training center for professionals in transition who are seeking to grow their skills and utilize their expertise in a professional setting.  Subject matter experts with in-demand skills provide affordable training, while businesses and organizations offer collaborative work opportunities and employment alliances.  The vision of the PDC is to create an organization that grows the skills of highly motivated professionals, and in turn, is an aid to the New England economy. We welcome your help as volunteers, trainers, or employed professionals open to mentoring other professionals.


 “Training Today’s Professionals For Tomorrow’s Workplace”