Contact
Wendi Caplan-Carroll, Area Director - Northeastern United States
Constant Contact
Wendi Caplan-Carroll is Constant Contact’s Area Director for the Northeastern United States as well as the Regional Development Director for New York City and North Jersey. Wendi manages the activity of the Northeast Field team of Regional Directors and Authorized Local Experts. Wendi has 25 years of experience supporting small business, with a background in sales management, marketing, promotion, executive coaching and facilitation. Wendi serves on the Board of the Manhattan Chamber of Commerce.
Bonnie Kantor is the president of Pressing Issues, a professional web solutions and digital marketing agency located in Metuchen, NJ since 1992. She is a geek disguised as a people-person who works in Dreamweaver, Flash, Photoshop, Illustrator, and InDesign. Bonnie also is a whiz in any program in the Office Suite.
Bonnie is a Director-Consultant at BNI (Business Network International) and has served on several non-profit organization boards. In addition to her role as Authorized Local Expert for Constant Contact, she is a Solution Provider for Accrisoft, a content-management software system and for Blue Genesis, a web-hosting companyA first-born control-freak, Bonnie is a super organizer who pays attention to every detail.
Susan Wilcox is an Authorized Local Expert for Constant Contactand specializes in helping business ownerstake full advantage of the benefits of email marketing, social media and online marketing to generate salesand grow their businesses. Susan has a degree in Business Administration and Marketing from the University of Hartford. She has over 20years of experience in managing, marketing and advertising for national brands name like Proctor and Gamble, Johnson & Johnson and Arm & Hammer. In her own business, she assists business owners with marketing andpromotion of their brands. She possesses a unique ability to understand the individual needs that everybusiness presents and is appreciated by audiences for her hands on knowledge and willingness to help. Susan enjoys the satisfaction of achieving day-to-day goals that lead to long-term success especially when thatsuccess benefits her clients.
Summer School! Fine tune your marketing to get ready for Fall!
It’s time to head to Summer School with some hot digital marketing hints, tips, advice and best practices lined up for you!
Grow Your Business with Email and Social Media
Tips & Strategies for Effective Mobile Campaigns
Facebook/Offers & Promotions
9:30am - 10:00am: Registration
10:00am - 11:00am: Grow Your Business with Email and Social Media, Wendi Caplan-Carroll
11:00am - 11:30am: Tips & Strategies for Effective Mobile Campaigns, Bonnie Kantor
11:30am - 11:45am: Short Break
11:45 am - 12:15pm: Facebook/Offers & Promotions, Susan Wilcox
12:15pm: Wrap-Up/Q&A
Grow Your Business with Email and Social Media
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.This session will help make sense of the noise. Today we’re going to show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.
Tips & Strategies for Effective Mobile Campaigns
Today, lots of consumers are using mobile devices to find what they need, to review their options, to make decisions and to make purchases. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete.
It will be our pleasure to help you understand this mobile transition so you don’t get left behind.
In this session we’ll be covering:
- Why you can’t ignore mobile even if you think your customers aren’t using it.
- How mobile is the new reality for small business and nonprofit organizations.
- How small changes to your current marketing can make all the difference.
- What you can do today to become more mobile-friendly.
Facebook/Offers & Promotions
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.
Attendees of this presentation will learn:
- What the three things you really want to get with your deal
- The different types of deal you might run
- 5 steps to a great offer
- Start building your own offer and understand the 5 Don’ts of Deals