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Successful Email Marketing Workshop
Lehi, UT • July 29th • 9:00-4:00 pm • $149
Microsoft Office
3400 N. Ashton Blvd. Suite 300
Lehi, UT 84043
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Register Now
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What is it?
This fundamental workshop will cover email marketing from start to finish. Starting with the step-by-step design process in creating and branding your Master Email Template. Once the email template has been created, we will discuss content best practices to keep people opening your emails. We will then discuss important factors in getting your email noticed in the inbox. We will ensure you know how to segment your audience to deliver a more targeted message, and we will finish the day discussing how to use your email reports to send better emails in the future. All of this while working alongside the expert trainer in your own Constant Contact account.
Agenda:
During this course we'll cover:
- Creating and Branding an Email Template with:
- Company Colors, Logo & Contact Information, Social Media Buttons, and Links
- Best Practices and Ground Rules for Creating Content
- Creating Engaging Content in Your Email like:
- Buttons, Videos, Surveys and Linking
- Getting your email noticed in the inbox
- Segmenting and Target Marketing
- Use of Contact MGMT Interface
- Uploading and Managing Contacts
- How to Grow Your Contact List
- Completing an A/B Split Test
- Analyzing Email Reports
Who Should Attend?
This course doesn't particularly target beginner versus advanced email users. There is content throughout the course for both beginner and advanced users. Use the course as an opportunity to freshen up your skills and learn what you may have missed when teaching yourself how to use Constant Contact, or use the course as a way to onboard yourself into using Constant Contact as a new user. Regardless of experience level, everyone leaves the day with plenty of takeaways.
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