Thursday July 16, 2015 from 8:15 AM to 4:00 PM EDT
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Ocean County College 
1 College Drive
Toms River, NJ 08754

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ASBDC New Jersey at Brookdale Community College 
ASBDC New Jersey at Brookdale Community College 

Social Survival Bootcamp for Business 

The ASBDC New Jersey at Brookdale Community College, invites small business owners of Ocean County to attend a no cost social media full day bootcamp on July 16, 2015, at Ocean County College in Toms River, NJ. This high impact bootcamp will include two sessions: the morning workshop session will cover creating a social media strategy, online networking and business building, and the afternoon workshop session will include computer “hands-on” in-depth training on how to use LinkedIn for business development and attracting new clients and customers. Business owners and entrepreneurs can register for either only the morning session or for both sessions. Lunch will be provided for those attending both sessions. Participants registering for the afternoon session must have a LinkedIn account and profile to attend the session.

Social media and online resources provide free opportunities for small businesses to increase brand recognition and connect with their customers and clients. Research shows that customers and clients will first search for a business online before making a decision to contact or buy from the business. As discovered during Super Storm Sandy, social media was used as a primary communications tool for businesses to reach their customers. In cases of business interruption, it is even more critical for businesses to proactively keep their business name and brand in the spotlight so they can be found online.

Facilitator for the Social Survival Bootcamp for Business is social media and marketing expert Lisa Kanda, President of Elkay Corporate Advisors, LLC. Kanda has helped hundreds of business owners get results using marketing, social media and branding strategies.  Kanda is also an instructor for the ASBDC at Brookdale Community College Digital Blueprint Certificate Program and a Social Media Consultant for the Center, assisting clients utilize social media to grow their businesses.  

 July 16, 2015 at Ocean County College in Toms River, NJ

8:15am – 9:00am: Check-in, Light Breakfast & Networking

9:00am – 11:45 a.m.: Morning Session (workshop): Creating an Online and Social Media Strategy for Your Business and Combining Online and Offline Resources for Networking and Business Building

  • The importance of search engine optimization how to get listed in directories
  • How to create a social media plan of action
  • How to connect and reach your target market
  • Social media is not selling; the importance of engagement and using best practices
  • Increasing brand trust with reviews and testimonials
  • How to leverage networking to rebuild your customer base
  • How to use local networking events to connect and grow your business
  • Effective time management to get the most out of your network
  • Using social media and online resources to augment in person networking

1:00pm – 4:00pm: Afternoon Session (computer hands-on training): How to Use LinkedIn to Attract Clients/Customers (only available to those attending the morning session…limited seating for afternoon session only)

  • How to optimize your profile to rank higher in search results
  • Using groups to solve customer problems and be known as the “go to” person
  • Sharing content that elevates your expertise
  • The pros and cons of adding connections
  • How to strategically use LinkedIn search
  • Adding connections through alumni and groups
  • The hidden strategy behind “Who’s Viewed Your Profile”

The Internet and social media have changed how we do business, communicate and network with clients, customers and prospects. Small businesses rebuilding after a disaster are faced with additional challenges to keep in contact with their buyers, referral sources and potential customers. Take advantage of this free high impact Bootcamp for your small business. Seating is limited, so register today.


For more information about this event, as well as information about the ASBDC New Jersey at Brookdale Community College, please visit http://www.mosbdc.com/

The America’s Small Business Development Center New Jersey network leverages funding from the Small Business Administration (SBA), New Jersey State Government, the educational institutions that host the 12 centers as well as other private sponsorships and grants. The ASBDC New Jersey Headquarters is located at the Rutgers Business School in Newark, NJ. The ASBDC New Jersey network is an accredited member of the National Association of Small Business Development Centers (ASBDC). More than 1,000 centers and satellite offices serve small businesses across the country. Visit www.njsbdc.com