This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drive action. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters andAnnouncements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• Campaigns in general: what is a campaign, types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Special Seminar Give-Away!

We are currently giving away a FREE year of Microsoft Office Professional 2013 Edition to one lucky seminar attendee! All you have to do to be entered to win is to go to IGV's Facebook event page, find your seminar and say that you are attending the seminar. It's that easy and we'll be doing it for each of our upcoming seminars!