"Your Business Brand: Build It and Protect It" 

Your brand is your promise to your customer. It's who you want to be and who your customers think you are. Creating AND PROTECTING your brand takes hard work, but it is the foundation of your business.

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You’ve worked hard to develop your brand: your logo, slogan, business card, web-site and marketing materials. What's keeping someone from copying you? Can someone stop you from using the logo or slogan you’ve invested so much time, money and energy developing?

In this workshop, you'll learn:

• What branding is and isn't.
• Where to research names, logos and trademarks.
• How to create a brand image that reflects your core values.
• How to be consistent with your branding.
• Easy ways to monitor and protect your brand online.
• The difference between copyright and trademark and when to use each.
• Where to place trademark and copyright notices.
• What to do if your brand is threatened.

This informative workshop will include time for casual networking between 8:30 - 9:00. Coffee and tea will be served.

About the presenters:

Liz Provo is a digital marketing specialist and owner of Mass Marketing Resources. Since 2001 she has been helping individuals, small businesses and organizations develop effective marketing strategies. An early adopter of blogging, email marketing and social media, she has taught hundreds of small business owners how to effectively use today's marketing tools to grow their businesses. 

Liz is an Authorized Local Expert for Constant Contact, the leading online marketing company based in Waltham, Massachusetts serving over 500,000 customers in 180 countries and national partnerships with over 9,500 business organizations. Liz is one of only 300 marketers across the country contracted to represent the company whose mission is to educate and empower small business owners and organizations. Liz speaks frequently throughout the Western Massachusetts area.

Sarah K. Willey, Esq has extensive experience advising clients in the areas of  business formation, the purchase and sale of a business, and business succession planning. She helps her clients protect and maximize their intellectual property via trademarks, copyrights, and licensing agreements. She has successfully represented  employers in a variety of employment matters before the MCAD, EEOC, and State and Federal courts. Her goal is to help her clients’ businesses thrive by providing clear, practical guidance and solutions to the legal issues challenging them. 

Attorney Willey is a graduate of Greenfield Community College (A.A., 1991),  University of Massachusetts, Amherst (B.A., cum laude, 1993), and Western New England University School of Law (J.D., 1996).