Introduction to Email Campaigns

 & LinkedIn for Business

Introduction to Campaigns and Announcements by Email

The classic Constant Contact email marketing workshop, lessons include getting opened & subject lines, creating content, and how to schedule best for your business.  Workshop will introduce strategies for using email campaigns in conjunction with social media for maximum effectiveness.

Presented as an introduction, the session will focus on allowing attendees to gain enough information and confidence to begin sending campaigns and announcements by email.

Introduction to LinkedIn

LinkedIn is the most effective social media platform to market and grow your business to business professionals. Business owners, business professionals and corporations will benefit from this in-depth introduction to LinkedIn. The workshop will cover: navigation around the tool, the importance and keys to being found more easily, and best practices to grow your LinkedIn network and how to stay top of mind with network.  

About the Presenters 

Robert Clark is a Constant Contact Authorized Local Expert  and a Master-Certified Solution Provider Partner with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.  

He has presented to organizations and companies of all sizes including Chambers of Commerce, Trade Organizations, Professional Associations, and for corporate audiences.

Robert is Managing Principal of LucidPointe, LLC, based in Darien, CT.   LucidPointe is a Constant Contact 2012, 2013 & 2014 All Star Award Winner working with small businesses and non-profits to help make social media and email marketing a key part of their successful engagement with customers and constituents.

Susan Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles.

Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.  Susan regularly presents to national, corporate and business audiences, including the WBDC, entrepreneurial groups, franchisors, Chambers of Commerce, and the Financial Planning Association (FPA).

For more information about LucidPointe, including a complete list of upcoming workshops and seminars, please visit www.LucidPointe.com

Contact Robert directly at 203-202-9406 or email to robc@lucidpointe.com

For more information about JQLaCorte, please visit www.JQLaCorte.com

Contact Susan directly at 203-221-0372 or email to susan@JQLaCorte.com