September 1st, 2015 | Los Angeles, CA | 9:00 am - 4:30 pm | $149
Building an Email from Start to Finish
The morning session provides you with the step by step design process in creating and branding your Master Template to follow industry best practices. Learn how to confidently set email marketing goals, use your email as a vehicle to drive traffic, and increase engagement by using simple yet powerful best practices.
Agenda:
During the morning session we'll cover:
- Creating and Branding a Master Template with Company Colors, Logo & Contact Information, Social Media Buttons, and Links
- Best Practices and Ground Rules for Creating Content
- Videos, Images, Call to Actions, Surveys, and Tables
- Getting Your Emails Noticed in the inbox through your Subject Line, From Name, and using Pre-Header Teaser Text
Contacts and Reporting
In the afternoon you'll learn how to increase your open and click through rates by using industry best practices, strategies, and techniques. By learning the essentials of managing your contacts and monitoring your reports, attendees will identify ways to improve their email marketing and increase their reach in the inbox.
Agenda:
During the afternoon session we'll cover:
- Contact Management & Segmentation
- Importing your Contacts
- Using Tags to Send Campaigns
- Analyzing your Email’s Reports
- Managing bounces, opens, clicks, and opt outs
- A/B Split Testing, set up and application
Who Should Attend?
This session is for everyone, from brand new users, to those with years of Constant Contact experience. Email Marketing is constantly evolving and this course helps every user stay on top of the current industry best practices. This session will also provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, you'll be able to effectively communicate with your audience and keep them coming back for more.
Important Event Information
Microsoft
13031 W Jefferson Blvd # 200
Playa Vista, CA 90094
This is a gated facility. Please arrive at least 10 minutes early as you have to get cleared by security to enter the parking lot.
Please bring a personal laptop for use during the workshop if you would like to follow along.
iPads and tablets are not sufficient for hands-on activities.
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INSTRUCTOR INFORMATION Alex Holden Regional Product Trainer, Southwest USA Alex is one of the field trainers for Constant Contact with a background in Marketing and Web Development. Since joining Constant Contact in January of 2011, Alex has worked with thousands of Constant Contact customers across the U.S., Canada, and the U.K. in a hands on learning environment. Alex draws on his past experience of also working with small businesses in his hometown of Denver, as well as his experience of working on several websites. Alex currently resides in Southern California and covers California, Texas, Nevada, Arizona, Hawaii, New Mexico, Louisiana, and Mississippi.    |
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