Creating exposure for your professional services firm comes with its own set of challenges. Unlike a manufacturing or retail company, you don't have new products to talk about, and there are few changes within law, accounting or insurance that have an impact on the general public. In this panel discussion, noted marketing professionals from well-respected firms share their strategies for success.
Panelists:
Barbara Cerrone, senior director of marketing and corporate communications at North American Partners in Anesthesia
Charles Massimo, CEO and founder of CJM Wealth Management Lee Peretz, marketing director at Anchin, Block & Anchin LLP Karen J. Tenenbaum, partner, Tenenbaum Law, P.C.
Moderator:
Andrea Jones, founder of On Target Marketing