Measuring Your Marketing: How to Use Reports and Analytics to Evaluate Your Marketing Program
When
Thursday October 15, 2015From 11:00 AM - 1:00 PM
Onsite Registration at 10:30 AM
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Where
HCC Southeast Campus, Workforce Building, 3rd floor6815 Rustic St
Houston, TX 77087
Driving Directions
Contact:
rrybacki@scorehouston.org
713-487-6565
About Us:
SCORE is an all-volunteer group with real-world business experience, dedicated to your success.
Our Mission: Help Small Businesses Succeed.
Our Mantra: We educate, counsel, mentor.
For more details, go to www.scorehouston.org
Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key information you need to succeed? In this seminar you will learn:
• How e-mail open and click-through reports can help you know:
- Which of your products/services are hot, which are not, and how to test for best results
- Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
-The calls to action/messaging that actually WORK
- Best times, days and ways to get the response you want
• How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
• How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
• How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!
Presenter-Celina Enamorado, General Manager, ACK Supplies, LLC, Business Logix, LLC and an Authorized Local Expert in Email Marketing and Social Media for Constant Contact.
Fee: $20 online/ $25 at the event
Lunch & Refreshments Included
FREE for the first 10 Veterans who register after October 8, 2015, thanks to CAPITAL ONE BANK. (Code: VETS )
Houston Community College Southeast’s Center for Transformation and Innovation offers sustainable business solutions through optimization of technology, knowledge management and process design. C4TI area of focus entails creating educational alliances, providing company analysis, professional development training, industry-recognized credentials via workforce programs, and Small Business Development seminars via our Center for Entrepreneurship (C4e).
C4e mission is to develop and produce entrepreneurs who open successful businesses and foster economic growth via business and community development throughout the Greater Houston area.
Take classes that fit your schedule: Seminars, workshops, continuing education and college credit courses are all offered on weekdays and weekends to accommodate our working population.
Business Plan Development: The Business Plan Competition offers a unique opportunity to learn how to develop a quality Business Plan that will provide a dynamic blueprint for starting, expanding, and sustaining your business.
Make Contacts and Build Relationships: Building relationships is key to the success of new businesses. C4e is a collaborative effort with SCORE, Constant Contact, and other community entities that strive to foster new business growth.