When

Thursday September 17, 2015 from 7:30 AM to 9:00 AM EDT
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Where

Newton Marriot - in the Riverbend Restaurant 
2345 Commonwealth Avenue
(at intersection of Rt. 128 and Rt. 30)
Newton, MA 02466  

 
Driving Directions 

Contact

Ric Pratte 
Sales & Marketing Innovators (SAMI) 
 
info@saminnovator.com 

Please follow SAMI on Twitter@SAMI_Boston and on 
LinkedIn. You'll be kept up to date on not only on upcoming SAMI events but on events from other Boston-area sales and marketing groups, too.

 

September Sales & Marketing Innovators Breakfast Roundtable 

RoundtableJoin us for a great conversation and breakfast!  This is one of the best discussion groups in town by practioners for practitioners.  We will share ways to innovate for measurable results through interactive, peer-sharing discussions and content that focuses on ways to drive efficiency, effectiveness, market share, mind share and wallet share.

This month's topic: Aligning sales to the buyer’s “education” journey

 Many people talk about how sales process must be adapted to the buying process. The real challenge is mapping your solution and selling methods to how your customers are actually buying. For most organizations the sales process hasn’t changed appreciably, however the buying process has changed dramatically. Clients are educating themselves well before engaging sales. Our ability to influence the sale is reduced and we need to rely on “blind” education in the evaluation stage. Our strategy and channels have to change to match the new behavior. 

In this breakfast round table we will be discussing buyer concerns through their process and how sales people must adjust and educate differently.
 
Takeaways from the discussion include:
  • When is the best time to “educate” or “re-educate” buyers
  • What’s the value of a seller’s insights and expertise in the buying process
  • What are the roles of marketing and sales in educating buyers
Marie Warner will lead this discussion, drawing on her 9 years as a Chief Sales Officer, plus 15 years of consulting to large enterprises and startups helping to define and implement process in building and developing sales teams, and aligning B2B sales process with the buyer's journey.
 
Discussion resources:  
Event date: Thursday, September 17, 2015 – 7:30am to 9:00am

Join us for a provocative discussion on this topic.  The breakfast is an exclusive benefit for Practitioner and Introductory members only. Not a member?  Check out all the benefits of membership here.

If collaborative, interesting, innovative conversations are important to you - then you should be part of SAMI.  

Questions?  Contact us at info@saminnovator.com.