Facebook Boosting Best Practices - Michael Loschke
Before you spend your money to boost posts, hear the pros and cons from a 25-year marketing expert in this power packed session. Facebook continues to be the most used and abused social media marketing platform. With 152M U.S. users and ad revenue poised to break $17B, you need to know what works and why. Learn about free and integrated tactics that can stretch your dollar, improve response AND get real results.

Look Great in the Inbox: The 7 Don’ts of Email Design - Wil Hart
First impressions matter! How do people respond to the emails that you send them? There are common mistakes that you will want to avoid before you hit the send button on your next email campaign. This seminar will teach you how to create GREAT emails! You will learn, how to make your readers connect with your brand, the strategies that motivates people to read your entire message, why images improve the quality of your emails and how to get your readers to share your content.

Your Business On Yelp: Captivate and Connect with Yelpers - Morgan Rimmers
Business owners attending this session will walk away with several tips and tricks about how to market their business on Yelp. Specifically, businesses will learn how to optimize their business listing with the suite of free tools they have available to them, and several best practices when responding to reviews.