Happy Customers = Thriving Business 

 

Why do customers buy anything? Traditional marketing advice is to focus on their pain and how you relieve it. But, why focus on the negative when we can use the principles of happy buying to create happier and more loyal customers?

What you learn in this hands-on workshop:

• Why you must define your Meaningful Few and how to do it.
• How to switch from a focus on pain/solution to selling happiness.
• How to use the science of happy buying to create more captivating marketing
• How the focus on happy selling (instead of pain/solution) opens your marketing to a world of exciting possibilities.
• The 7 elements your engagement branding plan must have.
• The 10 reasons your brand is not loved and what to do about it.
• How to use the proven value of stories to emotionally engage your “Meaningful Few.”

Any small business owner who is struggling to attract enough of the right customers should attend this interactive and enjoyable session. In 3 hours you can have a new perspective on marketing!

Cost: $30