Social Media 101 - The Basics of Social

This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts.

When: Tuesday, November 3 from 9:00 AM to 10:30 AM

Where: AZ Small Business Development Center, 108 N. 40th St., South Building (SO), GateWay Community College, Phoenix, AZ 85034

Parking: Available in the student parking lot

Please bring a business card for a raffle!

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some do's and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Core Concepts Include:

• A closer look at the 5 most popular social networks:
  - Facebook
  - Twitter
  - LinkedIn
  - Google+
  - Pinterest
• Within each network:
  -  How to tell if it’s right for your business
  -  What kind of content to create and post
  -  Etiquette
  -  How to tell if your content is working
  - Suggestions on what to do next
• Why social media & email marketing must be used together

Intended Audience: The content is geared for beginners and those who have dipped their toe into social media yet might still be overwhelmed, confused or feel like they're not quite sure how to make it work for their business or non-profit. 

Special thanks to the Arizona Small Business Development Center for hosting this event

http://www.azsbdc.net/

This event is sponsored by Constant Contact and the AZ SBDC so there is no fee to attend