Presented by: RICH BROOKS, President of Flyte and Founder of the Agents of Change Digital Marketing Conference & HEATHER JACKSON, Director of Regional Development at Constant Contact in New England
Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather is the New England Area Director of Regional Development for Constant Contact. She has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing, and has owned 2 small businesses of her own. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media. He presents and blogs on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell. He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. He is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing. He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.
The Power of the Inbox: Tips and Tricks for Successful Email Marketing
Plus How to Build a Business with Podcasting
The Power of the Inbox: Tips and Tricks for Successful Email Marketing
Heather Jackson, Director, Regional Development, Constant Contact
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?
This powerful seminar takes you step-by-step through the keys to effective email marketing:
- What it really is (and isn’t)
- What it can do for your business
- And the five easy steps you must take to harness the power of the inbox!
- Grow a healthy list
- Create great content
- Customize a beautiful, mobile-friendly template that matches your brand
- How to get your emails opened
- Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!
How to Build a Business with Podcasting
Rich Brooks, Flyte New Media
Looking for a new way to reach potential customers, establish your credibility, and generate new leads and sales? Look no further than podcasting. With podcasting tools being built into new cars, podcasting may be the next satellite radio…with your business as the star attraction.
In this workshop you’ll discover how to get started with podcasting: the tools, the software, and the step-by-step process to success. You’ll learn how to get in the iTunes store, how to build your audience, and different ways you can make money from your podcast.
Even if you’re not interested in starting your own podcast, you’ll learn how to use podcasts for content curation and increasing your reach by becoming a guest on an established podcast.
If you feel like your marketing is in a rut and you need a new source for leads and business, be sure to check out this podcasting workshop.