LMA Legal Marketing Bootcamp Program
Dear LMA Vancouver,
Ready to take your legal marketing skills to the next level? Attend LMA Vancouver's Legal Marketing Bootcamp to learn how to enhance your abilities in business development and add value to your law firm.
This half-day workshop will cover four key areas of legal marketing:
Legal Marketing for (Smart!) Dummies: A Session for New and Intermediate Marketers
Presented by: Susan Van Dyke, Van Dyke Marketing and Communications
- The structure of a law firm and why our jobs are so…umm….challenging (i.e.: income partner vs. equity partner, solicitor vs. litigator, summer student vs. articling student)
- The structure of a marketing department, how it ticks and what makes it succeed
- Identifying the supporting characters in your firm
- A cheat sheet for acronyms and legalese
- Where the landmines are buried and a map to avoid them
- Tylenol and other must-have items for your tool kit
Content Marketing & Social Media as Revenue Generation Tools
Presented by: Lynn Foley, fSquared Marketing
- Understanding the linkages between business development, client relationship management and social media
- Maximizing your content marketing and social media strategy
- Converting your online conversations to offline relationships
Core Communication Skills for Business Development
Presented by: Allison Wolf, Shift Works Strategic Inc.
- Why listening and speaking skills are the backbone of business development effectiveness
- How to become a more effective communicator in networking and office contexts
- How to help your lawyers become better at networking for business development
- Networking strategies for different personality types
Law Firm Economics
Presented by: Blair Lill, Singleton Urquhart LLP
- The partnership model
- Lawyer compensation, billable targets, how it drives behaviour
- It’s a cash-flow business
- Trends – business development, proposals
Moderator: Dr. Sabine Huber, Boughton Law
|
|||
|
|||
|
