Tickets and Pricing:
SMPS Members: $25
SMPS ALASKA CHAPTER BOOTCAMP
Webiner: Raising the "WOW!" Factor: How to Create Proposals that Truly Set You Apart
The goal of a proposal is to first, convince the client that your firm is fully qualified to do the work—and second, to show the client that you bring something to the table they won't get from anyone else. Most proposals somewhat accomplish the first and fail miserably on the second. Join us for this webinar featuring David Stone, one of the leading marketing thinkers in the A/E/C industry, as he introduces unusual techniques designed to develop a winning strategy, create a stunning first impression, and communicate your value and qualifications persuasively to get you to the top of the short list.
During this Webinar, attendees will:
1. Learn a compelling argument to convince your boss to pass on the RFP, if you don't want to go after the project
And if you DO go for it...
2. Develop a project-specific capture plan
3. Create a smack-me-between-the-eyes first impression
4. Use storytelling to grab and keep their attention
5. Transform technical writing into persuasive prose
6. Learn to not gloat obnoxiously when your hit rate doubles
About the Presenter:
David Stone, President, Stone & Company
One of the leading marketing thinkers in the A/E/C industry, David Stone has advised hundreds of design and construction firms ranging in size from one person to $2 billion in annual revenue. He's an author of 15 books and a sought-after speaker at design and construction conferences around the world. With a career that began in architecture in the mid-70s, Stone has held every position from draftsman to principal. He has witnessed and dealt with the massive changes the industry faces and continues to explore new ways to promote and sell design and construction services.
Register by Monday, October 26th.
If you have any questions about registration, please feel free to contact me directly.
I hope to see you there!
Education Director, SMPS Alaska Chapter