Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Jeannine O'Neil
JO Social Branding
I am a digital media strategist who educates business owners on how to make the best use of their social media and email marketing. I teach owners and professionals about the platforms and give them the tools they need to be successful. Going off the adage - I teach them to fish rather than give them the fish. In 2013, I launched my own full time business JO Social Branding, offering digital media strategy and consulting services for small to mid-sized businesses. One year later, I became a Constant Contact Solution Provider and Authorized Local Expert. It is my goal to make businesses understand and properly utilize the digital resources available to them.
Digital Marketing Trends plus the Power of the Inbox
Digital Marketing Trends
With the speed of the social media world and the newest app lurking around the corner, the industry changes very fast and sometimes very dramatically. Don't be caught off guard with your marketing for the New Year.
In this presentation, you will discover the latest changes taking place within the digital marketing industry and understand how they will affect your marketing for the rest of 2016.
Attendees will walk away with and knowledge of:
• Changes impacting their social media accounts and how to adjust their marketing strategy accordingly.
• Techniques to incorporate those trends into your business.
• The latest trends and how to take advantage of them in their current marketing plans.
The Power of the Inbox
Tips and Tricks for Successful Email Marketing
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?
This powerful seminar takes you step-by-step through the keys to effective email marketing:
• What it really is (and isn’t)
• What it can do for your business
• And the five easy steps you must take to harness the power of the inbox!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!