Measure Your Marketing:

What Happens After You Press Send

Join us to learn how to review and analyze the performance of your email marketing. You will leave knowing how to use the reports and analytics of digital marketing tools to make smart evidence based decisions for your 2016 email marketing plans. It's where the magic really happens!

This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it. You’ll learn how email open- and click-through reports can help you know:

Which of your products/services are hot, which are not, and how to test for best results
Out of a field of everyone, who is interested in what topics – so you can focus your scarce time, efforts and energy
The calls to action/messaging that actually WORK
Best times, days and ways to get the response you want

We will explore how evaluating event registration and survey response patterns can help improve your next campaigs. How does social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want? How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results.

We will help demystify the metrics of email marketing.

Jen Wewers

Jen Wewers is a professional fundraiser, writer and teacher. For more than 15 years she has helped nonprofit organizations raise more than $15 million dollars for causes close to her heart. A quintessential generalist with a strategic approach, she has extensive experience in annual giving, nonprofit communications, foundation and corporate fundraising, major giving and donor relations.

In addition she is an Authorized Local Expert of Constant Contact and enjoys helping clients make connections and tell stories through their email marketing and social media. As the principal of her own consulting company, Give Gratitude, she helps nonprofits and small businesses focus on gratitude as an organizational value through their marketing efforts, social media, fundraising, and strategic planning processes.

Kim Beer

Kimberly Beer is an enthusiastic student (and teacher) of modern marketing methods. She devotes her time to searching for new and better ways to help her clients and students promote their small businesses. She is also an award-winning photographer, writer and graphic designer. She has been an entrepreneur since 1993.

Kim is also a Platinum Solution Provider and Accredited Authorized Local Expert for Constant Contact. Constant Contact is the perfect online marketing partner for small businesses looking to keep up with their busy customers and those customers' needs! Midnight Productions, Inc. has been helping small businesses achieve their marketing goals since 1996 by providing the marketing support services entrepreneurs need like website design, email marketing, graphics, sales literature, ad creation and more.