Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile deals, and new social network platforms—there’s a lot to keep up with. Sometimes the possibilities can feel overwhelming.

This workshop will help make sense of all the options. We’re going to show you how to make the most of the combination of email and social media for your business. When the session is finished, you’ll have a greater understanding of marketing basics such as goals and objectives.

You’ll learn about email “campaigns” and what to write about and offer in them. You’ll be given some powerful tips for getting your messages opened and read, shared and socially visible. You’ll also learn some great tools to help you engage with your existing customers and supporters, as well as expand your reach to new prospects.

Throughout the session, you’ll be given opportunities to capture your own ideas and build out the framework of your “next great campaign.” So join us and start to build a plan that will help you grow your business and get the responses you want from your customers or supporters!