Mary Puhr - Professional Development Coordinator 
Mid-America Library Alliance 

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Marketing As If Your Library Depends On It Webcast 


This is a pre-recorded webcast.  With our online anytime format, you will immediately receive the link to the webcast, password and the link to the webcast handout upon successful registration.  You do not need any special software to view and listen, just a computer!  Since passwords are changed frequently, we suggest viewing the webcast as soon as possible after registering.




  • Library Marketing’s Big Umbrella: Customer Input, Public Relations, Advertising, Community Relations
  • Awareness Of Your Library Patrons’ Issues: Will You Help Solve?
  • Change Because Of Behavior and Feedback
  • Respond: Showing Them The Benefits
  • Why Most Library Marketing Efforts Fail


  • Improve sales and service figures with better rapport with library customers.
  • Introduce customer feedback from the beginning in library product and service development.
  • Improve response to advertising by emphasizing library customer benefits.



Pat Wagner has been a library consultant and trainer since 1978, having worked with clients in 48 states and Canada. She is a featured speaker at state and national library conferences.  Pat presents on day-to-day practical library issues and uses ideas from many disciplines.  She is an educator with Siera: Learn. Teach. Inspire.™ 



Each registration entitles the registrant only to access the webcast. Registrations may not be shared in any way or viewed in a group setting. You may not broadcast or redistribute in any way without prior approval from Mid-America Library Alliance. That includes, but is not limited to, displaying webcast via projector, large screen tv, or overhead projector.

  • MALA member: $20.00
  • Non-member: $40.00

MALA Webcast Billing/Refund/Credit Policy:  We prefer all webcasts to be prepaid.  If you prefer to be billed, there is a  $5 charge for this service.