Developing the Arts Economy Workshop Series

 

This 8- week class starts Thursday, January 21st from 9:30am to 11:30am. 

Workshop 1 – THE PRODUCT – What is my cultural product?
In this workshop, each artist will identify a product that they have to develop over the course of 2 months to bring to market. Throughout the workshop they will develop their product idea against a set of product development principles.

Workshop 2 – NICHE MARKET – Who wants my product?
In this workshop, artists will take the product that they conceived in Workshop 1 and determine who will purchase the product.

Workshop 3 – PROCESS MAP – What is the process to create my product?
In this workshop, artists will take the cultural product and the niche market and combine the data from both to create a PROCESS MAP.

Workshop 4 – PRODUCT DELIVERY SYSTEM – How will my niche market get my product?
Artists have many ways to get products to their markets. In this workshop, you will discover the best ways to place a product on the market to your niche.

Workshop 5 – MARKETING YOUR PRODUCT– How can I use Google & WordPress to market my product?
In this workshop, artists will set up accounts with Google and optimize WordPress products.

Workshop 6 – INTELLECTUAL PROPERTY – How do I protect my work through the Library of Congress?
In this workshop, artists will learn how to register their product with the appropriate government agency under copyright, trademark or patent.

Workshop 7 – CONTRACTS & VENUES –How do I negotiate the terms of the venue?
This workshop will review how to select a good venue and how to create a contract with the venue.

Workshop 8 – PRICING & BUDGET – How much can I charge?

In this workshop artists will create a budget for their product and a personal budget.

Presented by Michele Wells, Owner Of Run On Productions

Run On Productions is a theater and film production company based in Richmond, CA. Founded by Richmond born playwright-director-producer, Michele Wells in 2014 Run On Productions' mission is to transform the way you view the world. The company's first play "The War at Home" won the "Best Play" award at the Atlanta Black Theater Festival 2014. 

 

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