Magnify Your Business

The Power of the Inbox
Tips and Tricks for Successful Email Marketing 
Presented by Alex Hollywood, Regional Development Director,
NY Metro, Constant Contact

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? 

This powerful seminar takes you step-by-step through the keys to effective email marketing: 
• What it really is (and isn’t)
• What it can do for your business
• And the five easy steps you must take to harness the power of the inbox!

1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results

From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. 

Automate Your Marketing!
Planning ahead to convert & keep
Presented by Joyce Garabedian, Constant Contact Authorized Local Expert 

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you:

• Learn the difference between automated messages and autoresponder campaigns
• Decide where autoresponders can help you do better marketing communications
• Understand key actions that trigger emails to be sent
• Identify what steps to take to design effective autoresponder campaigns
• Design the “evergreen content” that works best for your audiences

We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. 

Social Media Basics
The why, the what, and the how for your small business or nonprofit
Presented by Maria Semple, Constant Contact Authorized Local Expert 

They’re Out There – How Do You Reach Them?  You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with social media.

This webinar will show you the value of using social media to reach your customers, members and prospects – plus how it can drive repeat business from your current customers, and how it can lead to new customers, members and volunteers!

We’ll take a look at the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and Instagram – and discuss:

• What each network is about
• What to post
• How often to post
• The business benefit of using each social network

We’ll also look at what comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.