Market Research with the Census Development Tool 

You might think you don't need market research because you have such a great business idea. In reality, failing to do market research can doom your business to failure. Every business needs to do market research. But how do you do it? Join us for this workshop to help you understand how to use Census data in doing your market research.

In order to reach, connect with and sell to your target market, you need to have a firm grasp on who they are. Conducting market research will help you develop a fuller picture of your target customers.  Market research is essential to answer key questions about your market and make sure your marketing efforts are reaching the right prospective customers. You should conduct both primary research (gathering your own information from customers) and secondary research (using existing data from outside sources, such as government agencies and market research firms).

This workshop will help you with the secondary research, that is, being able to "mine" Census data to understand what it is and how it can help your business reach your target market.